Active ingredientsZinc Oxide 25%, Titanium Dioxide 10%
Inactive ingredients Aqua (Water), Tallow (from Grass-Fed Bovine), Aloe Barbadensis Leaf Juice Powder, Cera Alba (Beeswax), Butyrospermum Parkii (Shea) Butter, Tocopherol (Vitamin E), Simmondsia Chinensis (Jojoba) Seed Oil, Olea Europaea (Olive) Fruit Oil, Lecithin, Silica, Squalane (Plant-derived), Xanthan Gum, Euphorbia Cerifera Cera (Candelilla) Wax, Glyceryl Stearate, Cetearyl Alcohol, Citric Acid (pH adjuster), Sodium Phytate (chelating agent), Leuconostoc / Radish Root Ferment Filtrate, Saururus Chinensis Leaf / Root Extract, Taraxacum Officinale (Dandelion) Leaf Extract.
Turn it over.
The first line on the back is the active ingredient, the part that does the job. That part is usually fine.
Everything after it is the base.
In our sunscreen lotion, zinc oxide and titanium dioxide are 35% of the tube. The other 65% is the base, and the label calls it inactive.
Zinc oxide 25% and titanium dioxide 10%, from the lotion's Drug Facts label.
So we started with the base.
Ours is tallow, rendered from the fat of grass‑fed cattle, the way it was done for generations.
We know where every ingredient comes from.
And we build every formula to the UK and EU ingredient lists, which restrict more than the US rules do.
No formula is finished.
What customers tell us goes into the next version. Some of ours are on their third or fourth already.
The people who make it.
We work with a few manufacturing partners and ask how the people who work for them are paid and looked after. We check what we can, and it is a condition of working with us.
One product at a time.
We take products people already use and rebuild them from the base up.
